Photo Collage Location Scouting

And The Process Begins

Here's a look at the mind map that we created in class.  This map is going all over the place but I think that just shows the great amount of ideas and ways to fix this product that my group has.  We covered everything from materials to size and just threw everything we could think of onto this map!  Thanks to Lucy and her quick writing skills for documenting all of our groups crazy ideas!

The Product is Chosen!

As a group we narrowed down our 12 objects to this shower shelf! There is so much to work with in improving this item.  My group hopes to address issues with usage of space, organization and personalization along with other small details that can be improved.

This Is No Regular Hanger

My groups process for creating a new and improved Hanger (in-class workshop)

The Final Poster Has Been Chosen!

So it has come down to this poster!  I just can't get over the bold colors and the way the poster flows.  I am really proud of this poster child! I think the red really makes all of the features in the face pop and the black of the font makes the black of the glasses really pop.  I will be interested to see how this will look printed and how the colors will translate.

Phrases

     It's always hard for me to find the right words to use.  And especially in this case for trying to find the right words to sum up my product that I am advertising.  In the beginning I thought i'd want to put something at the top of the poster like "See The World Through Ray-Ban" or just "See The World".  but then I received some feedback that "See The World" is too vague and since my glasses deal with New york City, I should focus more on the Big Apple itself.  So I've been working on the following phrases:
         "See New York City"
         "Experience New York City"
         "Travel With Ray-Ban"
         "Bring Style To NYC"
         "Study NYC"

My 5 (or so) Possible Poster Layouts

I've been playing around with Indesign and having too much fun! I need help figuring out which layout I should use.  On the one hand I love the simplicity of just the plain red background, but on the other I also like the added detail of the real New York sub map as the background.  I just can't decide if it makes the ad too visually busy.